Being Local, Local businesses can gain tremendous growth and market share with a well designed website.
With the inception of the Internet placing ads in the local paper, joining a local networking group or hiring a sales force is simply not enough.
Majority of small business owners are under impression that if my product and services can not be sold online that means they won’t benefit from website. Or that if your business is small you only need a 2 or 3 page website. In reality you are not only the loosing ability to differentiate yourself by underestimating your needs, but missing out on potential visitors (warm leads) seeking your local services!
The impression you make to someone online is just as important as meeting them face to face. Are you all you can be online?
Many small businesses don’t know where or how to get started, but it is worth your time to at the very least meet with a web development company in your area. In an age where people can cross the globe, so to speak, online it is more important than ever to adjust your business to the changing times. It’s not too late and as a matter of fact we are only just scratching the surface of what the Internet can do for you and your business growth.
Here are just a few small business websites we would like to share with you:
SAILCAPECORAL.COM – POSSIBILITIESRESALE.COM – NIGHTSCENES.NET
All three are small business owners who are making an impact with their customers with their websites. Information is organized, easy to read and find and most importantly their location and contact information is prominent!
Another tip for small business website is to use a reasonably priced photographer to take pictures of your company, staff or products. We can not stress enough how important good photos are when building a small business website. It clearly helps differentiate between “Mom & Pop” and “Small Business”.
Working with a web development team that has a portfolio of small business web sites will also help you. You can tour the portfolio and see if each of the businesses have a unique theme and supportive graphics that really captures their brand. If all the sites look the same then you can make an assumption that the web design company is limited in creative.
Work with a plan. Owners of small businesses are usually very busy people, so look for a company that will provide you a plan or proposal that outlines the objectives of the small business website. Not just talk and promises, but an actual written plan so you feel confident you know what to expect.
Also, be sure to discuss how the small business website will be administered and maintained. It is important today to write blogs and add new posts for search engines to take notice. You will want the simplest way to add content and post or share this content with social media.
In conclusion, websites can mean big business for your small business! Don’t try to “Do it yourself”. There used to be a time when that was an option, but with the number of advancements in the world of web design trust experienced professionals for your small business website.
