Author Archives: RGB Team Web

What does the Google Ads brand change mean for Google AdWords?

What does the Google Ads brand change mean for Google AdWords?

The most recent update in the ever-changing world of Google’s pay-per-click advertising is a branding revamp that sees the name Google AdWords make the switch to Google Ads. The big question is, what does this mean for your current AdWords campaign?

Why the change to Google Ads?

These updates to Google AdWords as well as Marketing are new efforts by Google to make it easier for businesses to build on cross-platform advertising and analytics.
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RGB’s Guide to eCommerce Website Design – Part Two: Choosing the Right eCommerce & Web Hosting Platforms

RGB’s Guide to eCommerce Website Design – Part Two: Choosing the Right eCommerce & Web Hosting Platforms

You’ve completed the goals and budget questionnaire, and now you’re ready for part two of RGB’s Guide to eCommerce Website Design. Let’s get to it.

Before we can get to our favorite part of the eCommerce website process, the web design, we need to take the time to help you determine how to power your website. To do so you will need to decide on the right eCommerce platform based on your online business needs.

What is an eCommerce Platform?

Great question! An eCommerce platform can be defined as the software that supports the effectiveness of your online business. Sometimes referred to simply as your shop, you will use the platform to manage everything from website updates to sales and operations.

There are many eCommerce platform options out there, which makes choosing the right one a little difficult, but very important.

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RGB’s Guide to eCommerce Website Design – Part One: Goals & Budget Questionnaire

RGB’s Guide to eCommerce Website Design – Part One: Goals & Budget Questionnaire

Building the best eCommerce website for your unique online businesses needs can be overwhelming. In fact, we meet with new clients everyday who are bewildered by the plethora of choices out there. Web builders, shopping cart systems, shipping & merchant fees, even hosting can be confusing. That’s just a small aspect of everything that goes into an eCommerce website design.  The wrong choice can affect your sales performance.

The journey to discover the best website to fit your businesses online sales needs is not always easy.  As a Florida eCommerce website design company, our insights can help you better understand and make the right choices for your website. We have years of experience building eCommerce sites that succeed, and we want to help.

That’s why we’ve created this ongoing blog series, and we want to share with you our methods for successful eCommerce websites from start to finish.

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Is Google flagging your site as not secure?

Is Google flagging your site as not secure?

Update: 6/21/2018: Beginning July 2018 Google Chrome will warn users visiting all websites served over http that the site is not secure.

Our friends at Google are always looking for the best ways to keep the internet a friendly and secure place for everyone. With the launch of the newest edition of Chrome they’ve taken some important steps in a safer internet, with a new warning about non-secure websites. And it’s not just Google, Firefox is preparing to issue the same warnings.

If your website collects information such as passwords or credit card information and isn’t served via HTTPS, Google Chrome is warning visitors that your site is not secure.


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Why is website maintenance important?

Why is website maintenance important?

1. Website maintenance sends important information about your business.

Modern web design makes a great first impression. It signals to visitors that your business is up-to-date and assures them that your business is still active. A website with an outdated design can negatively affect both customer retention and new customer growth.

A modern website tells visitors:

  • You are open for business
  • Your website is safe to shop and spend time on
  • You are invested in your brand image, and you’re in it for the long haul

Remember, functionality is just as important as design. A large part of website maintenance involves updates to plugins, themes, and core CMS files. If you are not tech-savvy be sure to speak with your web developer before installing any updates.

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Can Google Posts help your local business?

Can Google Posts help your local business?

Google’s latest feature has everyone here at RGB pretty excited. Posting on Google gives you the opportunity to create posts for your Google Business Listing. These posts are displayed within your listing or on Google Maps whenever someone searches for your company name. Now, if someone is searching for your company they can see content created by you before they even visit your website!

Posts offer you a new way to engage your audience and provide current information. Here’s just some of the ways you can use Posts on Google for your local business:

  • Highlight upcoming events
  • Feature your top products
  • Announce sales and promotions
  • Share company & industry news

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