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What does the Google Ads brand change mean for Google AdWords?

What does the Google Ads brand change mean for Google AdWords?

The most recent update in the ever-changing world of Google’s pay-per-click advertising is a branding revamp that sees the name Google AdWords make the switch to Google Ads. The big question is, what does this mean for your current AdWords campaign?

Why the change to Google Ads?

These updates to Google AdWords as well as Marketing are new efforts by Google to make it easier for businesses to build on cross-platform advertising and analytics.
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Mobile First Indexing – What You Need to Know

Mobile First Indexing – What You Need to Know

A recent Google announcement confirmed what most of us in the web design world knew was coming – mobile first indexing. This news has the potential to damage the ranking of websites that have not been built with responsive content and website design applications.

What is mobile first indexing?

Up until this point in time, Google’s crawl-bots would visit the desktop version of your website to determine indexing and ranking for your website. As times change people have begun to use their smartphone to visit websites instead of desktop computers. In turn, Google has made the adjustment to use your website’s mobile version to index your website. In the past the desktop was your website’s primary version for indexing.

Now, the mobile version of your website is about to take the lead.

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Why should I care if my website gets hacked?

Why should I care if my website gets hacked?

We don’t hear it often, but every once in a while we will recieve a call from a business owner having issues with their website. After some quick troubleshooting from our Development Director, the business owner is informed that their site has been hacked and asked if they would like an estimate to resolve the issue. In most cases the answer is an affirmative yes, but in some cases they hesitate. This hesitation occurs under very specific circumstances: the site has been hacked, but the website still works. What would you do?

While most of us automatically think website hack = BAD, but what if your site is still seems to be working? You may not want to pay to fix an “invisible issue.” We are here to tell you that ignoring a hack can lead to accumulating problems on three important levels. Read More »

The Importance of Updating your Website

The Importance of Updating your Website

Website updates are a necessary evil. They can happen at any time, and range from a simple click and install to testing the updates on a staging site. We sometimes see our clients struggle with the decision to pay for the time needed to correctly test and install website updates. After all, many of the updates are precautionary. If I don’t see anything wrong with my site, why should I pay to update it? It’s a good question, so let’s start there.

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RGB’s Guide to eCommerce Website Design – Part Two: Choosing the Right eCommerce & Web Hosting Platforms

RGB’s Guide to eCommerce Website Design – Part Two: Choosing the Right eCommerce & Web Hosting Platforms

You’ve completed the goals and budget questionnaire, and now you’re ready for part two of RGB’s Guide to eCommerce Website Design. Let’s get to it.

Before we can get to our favorite part of the eCommerce website process, the web design, we need to take the time to help you determine how to power your website. To do so you will need to decide on the right eCommerce platform based on your online business needs.

What is an eCommerce Platform?

Great question! An eCommerce platform can be defined as the software that supports the effectiveness of your online business. Sometimes referred to simply as your shop, you will use the platform to manage everything from website updates to sales and operations.

There are many eCommerce platform options out there, which makes choosing the right one a little difficult, but very important.

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