If your website collects information such as passwords or credit card information and isn’t served via HTTPS, Google Chrome is warning visitors that your site is not secure.
1. Website maintenance sends important information about your business.
Modern web design makes a great first impression. It signals to visitors that your business is up-to-date and assures them that your business is still active. A website with an outdated design can negatively affect both customer retention and new customer growth.
A modern website tells visitors:
- You are open for business
- Your website is safe to shop and spend time on
- You are invested in your brand image, and you’re in it for the long haul
Remember, functionality is just as important as design. A large part of website maintenance involves updates to plugins, themes, and core CMS files. If you are not tech-savvy be sure to speak with your web developer before installing any updates.