As 2020 ends and 2021 begins the landscape is changing for social media giants customers. Over the past years users of social media have become reliant upon a handful of popular venues to conduct their advertising marketing and grow their fan base. As some platforms such as Twitter, Facebook, YouTube and Amazon begin to change their policies as it relates to ‘approved’ content, content monopoly, or vague censorship, the general population is clearly moving to alternative social networks to communicate with their friends and groups.
Just as web design is continually forced to shift due to advances in technologies, more choice in social media platforms is changing. Albeit, for different reasons, it’s changing none the less the where your customers can be found.
The silver lining in all of this is that it allows for more opportunities to try new venues for online marketing. It actually, helps businesses pre-determine which social network may respond better to their organization, product, or service.
RGB is very adapt to change and we have been researching, identifying and participating in alternate social media platforms such as: Parler, Rumble, MeWe, Cameo, CloutHub and more. We have also focused efforts in advantages of participating in industry directories and aligning your business with like industry websites.
The focus of this blog is to spread the word that it is time to be adventurous, step out and try a new social media platform as you did years ago when you were first engaging in the World Wide Web.
What a year it’s been so far with one month to go.
This year we would like to express our sincere gratitude to our clients whose courage, spirit and determination championed the way to success in the challenges we all faced. We learned so much from their experiences. We learned that to win you sometimes have to lose. We learned that to run you have to crawl and most important we learned to succeed you sometimes need to lean on those who are around you.
In 2020 we helped dine-in restaurants convert to take-out and delivery, We helped community associations communicate with out-of-state residents, We helped local retail stores go eCommerce, and so much more!
Thank you to everyone who came together to support each other this year.
Making SEO improvements on your website can sometimes be overwhelming. There are so many components that affect SEO it can be difficult to know where to start, and business owners are often limited in time to focus on SEO. Below you will find 5 items to begin with to help you get started with SEO.
1. Meta Data Basics
Every page of your website should have these 3 meta data basics: H1 Header, Meta Description, and a clear Focus Keyword.
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1. Solid Branding Application
One of the first steps to Florida Business Website success is taking the time to understand your branding strategy. Know what your company stands for, understand your core values, and reflect those in every aspect of your website design. From content and images to logo and color, keep your brand consistent across your entire site, and be sure to spread that branding across your social media and anywhere else your company is present online. Read More »
1. Run your website through site speed test tools
Resources online allow you to learn more about your website’s speed and optimization. These insights provide a helpful starting point to understand what is currently happening on your website, and how you can begin to make changes to improve your website.
Check out Our 2 Favorite website optimization performance sites:
Google Page Speed Insights – All roads lead to Google, so it’s important to see how Google sees you
GT Metrix – This is our favorite source for accurate insights and suggestions
What to look at on your site speed report
- Load Time: As a general rule, if your site loads in less than 3 seconds you’re good.
- Image Optimization: If you notice a large number of images are able to be optimize by a large percentage 50-99%, this is something you should definitely look into doing and is usually the biggest reason a website takes time to load
- Server Optimization: Your host is responsible for making sure certain settings are enabled for better loading speed. If you see any issues in the site speed report related to hosting, ask your host how they can help you
2. Optimize your Images
One of the easiest ways to increase your website load speed is to optimize your images by reducing their size. You can do this within programs like Photoshop, or with plugins like WPSmush (if you have a WordPress website). When resizing your images you will want to make sure that they are only as large as they need to be for the size of the screen.
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If you are searching for a new website for your HOA or COA community the options can be overwhelming
. With so many Website Design Companies out there it often becomes difficult to know who can build you a quality website that satisfies your community requirements, and who is just talking a good game.
If you find yourself looking for HOA Website Design, we’re here to help make your decision easier.
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