As Florida Web Designers we are often asked for advice on all things web, and one thing all business owners have in common is that they understand how important Google is to their online success. A Google Local Listing lets web searchers easily find your business address, hours, and contact information. It will also show any Google reviews your business has received over the years.
Whenever we launch a new website, or even just meet for a free consultation with a potential new client, we always stress the importance of asking your customers for Google Reviews. What we sometimes hear is that it’s difficult for business owners and their employees to ask for reviews.
We get it, asking your customers for a Google Review can sometimes be a little awkward, especially at first. But here’s the thing: if you are not actively asking customers for reviews you may not know it, but you are playing a very dangerous game. Here’s why: Read More »
We have updated this post from May, 2018
In the spirit of the upcoming Small Business Week in May we are putting our experience as Web Designers to good use for you. Read our tips for successful website design for your small business. We know as a small business owner you’re very busy, so let’s get right into it.
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We have updated this post from August 2018:
The most recent update in the ever-changing world of Google’s pay-per-click advertising is a branding revamp that sees the name Google AdWords make the switch to Google Ads. The big question is, what does this mean for your current AdWords campaign?
Why the change to Google Ads?
These updates to Google AdWords as well as Marketing are new efforts by Google to make it easier for businesses to build on cross-platform advertising and analytics.
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A recent Google announcement confirmed what most of us in the web design world knew was coming – mobile first indexing. This news has the potential to damage the ranking of websites that have not been built with responsive content and website design applications.
What is mobile first indexing?
Up until this point in time, Google’s crawl-bots would visit the desktop version of your website to determine indexing and ranking for your website. As times change people have begun to use their smartphone to visit websites instead of desktop computers. In turn, Google has made the adjustment to use your website’s mobile version to index your website. In the past the desktop was your website’s primary version for indexing.
Now, the mobile version of your website is about to take the lead.
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We don’t hear it often, but every once in a while we will recieve a call from a business owner having issues with their website. After some quick troubleshooting from our Development Director, the business owner is informed that their site has been hacked and asked if they would like an estimate to resolve the issue. In most cases the answer is an affirmative yes, but in some cases they hesitate. This hesitation occurs under very specific circumstances: the site has been hacked, but the website still works. What would you do?
While most of us automatically think website hack = BAD, but what if your site is still seems to be working? You may not want to pay to fix an “invisible issue.” We are here to tell you that ignoring a hack can lead to accumulating problems on three important levels. Read More »
Website updates are a necessary evil. They can happen at any time, and range from a simple click and install to testing the updates on a staging site. We sometimes see our clients struggle with the decision to pay for the time needed to correctly test and install website updates. After all, many of the updates are precautionary. If I don’t see anything wrong with my site, why should I pay to update it? It’s a good question, so let’s start there.
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