What does the Google Ads brand change mean for Google AdWords?

What does the Google Ads brand change mean for Google AdWords?

The most recent update in the ever-changing world of Google’s pay-per-click advertising is a branding revamp that sees the name Google AdWords make the switch to Google Ads. The big question is, what does this mean for your current AdWords campaign?

Why the change to Google Ads?

These updates to Google AdWords as well as Marketing are new efforts by Google to make it easier for businesses to build on cross-platform advertising and analytics.
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Mobile First Indexing – What You Need to Know

Mobile First Indexing – What You Need to Know

A recent Google announcement confirmed what most of us in the web design world knew was coming – mobile first indexing. This news has the potential to damage the ranking of websites that have not been built with responsive content and website design applications.

What is mobile first indexing?

Up until this point in time, Google’s crawl-bots would visit the desktop version of your website to determine indexing and ranking for your website. As times change people have begun to use their smartphone to visit websites instead of desktop computers. In turn, Google has made the adjustment to use your website’s mobile version to index your website. In the past the desktop was your website’s primary version for indexing.

Now, the mobile version of your website is about to take the lead.

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Is Google flagging your site as not secure?

Is Google flagging your site as not secure?

Update: 6/21/2018: Beginning July 2018 Google Chrome will warn users visiting all websites served over http that the site is not secure.

Our friends at Google are always looking for the best ways to keep the internet a friendly and secure place for everyone. With the launch of the newest edition of Chrome they’ve taken some important steps in a safer internet, with a new warning about non-secure websites. And it’s not just Google, Firefox is preparing to issue the same warnings.

If your website collects information such as passwords or credit card information and isn’t served via HTTPS, Google Chrome is warning visitors that your site is not secure.


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Can Google Posts help your local business?

Can Google Posts help your local business?

Google’s latest feature has everyone here at RGB pretty excited. Posting on Google gives you the opportunity to create posts for your Google Business Listing. These posts are displayed within your listing or on Google Maps whenever someone searches for your company name. Now, if someone is searching for your company they can see content created by you before they even visit your website!

Posts offer you a new way to engage your audience and provide current information. Here’s just some of the ways you can use Posts on Google for your local business:

  • Highlight upcoming events
  • Feature your top products
  • Announce sales and promotions
  • Share company & industry news

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Does my website need a blog?

Does my website need a blog?

As a small business owner interested in increasing your website’s ranking on search engines you’ve done your research. And there is a good chance that you have asked yourself: Does my website need a blog? If you have been thinking about this, you’re on the right track. Blogs are a great way to start improving your website’s organic search rankings.

Here’s just some of the reasons to consider blogging:

  • Blogs can help increase organic ranking for niche keyword phrases
  • Interesting, engaging blog posts will bring people (and search engines) to your site
  • Blogs can increase your brand reach and sets you apart from your competitors
  • They build trust with your clients; an informed website will produce more leads

If you do decide to begin posting blogs, it’s important you do it right.

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Spring clean-up your URLs

Spring clean-up your URLs

A few days of 80 degree weather in a row and we just can’t stop our little Bugdroid from her yearly URL cleaning. During this time you can often find her climbing onto one of our desks and sweeping away nonsensical characters that tend to build up on the end of URLs like snowdrifts in the wind during the winter months.
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