Making SEO improvements on your website can sometimes be overwhelming. There are so many components that affect SEO it can be difficult to know where to start, and business owners are often limited in time to focus on SEO. Below you will find 5 items to begin with to help you get started with SEO.
1. Meta Data Basics
Every page of your website should have these 3 meta data basics: H1 Header, Meta Description, and a clear Focus Keyword.
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1. Solid Branding Application
One of the first steps to Florida Business Website success is taking the time to understand your branding strategy. Know what your company stands for, understand your core values, and reflect those in every aspect of your website design. From content and images to logo and color, keep your brand consistent across your entire site, and be sure to spread that branding across your social media and anywhere else your company is present online. Read More »
1. Run your website through site speed test tools
Resources online allow you to learn more about your website’s speed and optimization. These insights provide a helpful starting point to understand what is currently happening on your website, and how you can begin to make changes to improve your website.
Check out Our 2 Favorite website optimization performance sites:
Google Page Speed Insights – All roads lead to Google, so it’s important to see how Google sees you
GT Metrix – This is our favorite source for accurate insights and suggestions
What to look at on your site speed report
- Load Time: As a general rule, if your site loads in less than 3 seconds you’re good.
- Image Optimization: If you notice a large number of images are able to be optimize by a large percentage 50-99%, this is something you should definitely look into doing and is usually the biggest reason a website takes time to load
- Server Optimization: Your host is responsible for making sure certain settings are enabled for better loading speed. If you see any issues in the site speed report related to hosting, ask your host how they can help you
2. Optimize your Images
One of the easiest ways to increase your website load speed is to optimize your images by reducing their size. You can do this within programs like Photoshop, or with plugins like WPSmush (if you have a WordPress website). When resizing your images you will want to make sure that they are only as large as they need to be for the size of the screen.
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As Florida Web Designers we are often asked for advice on all things web, and one thing all business owners have in common is that they understand how important Google is to their online success. A Google Local Listing lets web searchers easily find your business address, hours, and contact information. It will also show any Google reviews your business has received over the years.
Whenever we launch a new website, or even just meet for a free consultation with a potential new client, we always stress the importance of asking your customers for Google Reviews. What we sometimes hear is that it’s difficult for business owners and their employees to ask for reviews.
We get it, asking your customers for a Google Review can sometimes be a little awkward, especially at first. But here’s the thing: if you are not actively asking customers for reviews you may not know it, but you are playing a very dangerous game. Here’s why: Read More »
We have updated this post from August 2018:
The most recent update in the ever-changing world of Google’s pay-per-click advertising is a branding revamp that sees the name Google AdWords make the switch to Google Ads. The big question is, what does this mean for your current AdWords campaign?
Why the change to Google Ads?
These updates to Google AdWords as well as Marketing are new efforts by Google to make it easier for businesses to build on cross-platform advertising and analytics.
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A recent Google announcement confirmed what most of us in the web design world knew was coming – mobile first indexing. This news has the potential to damage the ranking of websites that have not been built with responsive content and website design applications.
What is mobile first indexing?
Up until this point in time, Google’s crawl-bots would visit the desktop version of your website to determine indexing and ranking for your website. As times change people have begun to use their smartphone to visit websites instead of desktop computers. In turn, Google has made the adjustment to use your website’s mobile version to index your website. In the past the desktop was your website’s primary version for indexing.
Now, the mobile version of your website is about to take the lead.
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