Category Archives:
Web Design & Development Archives

You’ve completed the goals and budget questionnaire, and now you’re ready for part two of RGB’s Guide to eCommerce Website Design. Let’s get to it.

Before we can get to our favorite part of the eCommerce website process, the web design, we need to take the time to help you determine how to power your website. To do so you will need to decide on the right eCommerce platform based on your online business needs.

What is an eCommerce Platform?

Great question! An eCommerce platform can be defined as the software that supports the effectiveness of your online business. Sometimes referred to simply as your shop, you will use the platform to manage everything from website updates to sales and operations.

There are many eCommerce platform options out there, which makes choosing the right one a little difficult, but very important.

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Building the best eCommerce website for your unique online businesses needs can be overwhelming. In fact, we meet with new clients everyday who are bewildered by the plethora of choices out there. Web builders, shopping cart systems, shipping & merchant fees, even hosting can be confusing. That’s just a small aspect of everything that goes into an eCommerce website design.  The wrong choice can affect your sales performance.

The journey to discover the best website to fit your businesses online sales needs is not always easy.  As a Florida eCommerce website design company, our insights can help you better understand and make the right choices for your website. We have years of experience building eCommerce sites that succeed, and we want to help.

That’s why we’ve created this ongoing blog series, and we want to share with you our methods for successful eCommerce websites from start to finish.

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1. Website maintenance sends important information about your business.

Modern web design makes a great first impression. It signals to visitors that your business is up-to-date and assures them that your business is still active. A website with an outdated design can negatively affect both customer retention and new customer growth.

A modern website tells visitors:

• You are open for business
• Your website is safe to shop and spend time on
• You are invested in your brand image, and you’re in it for the long haul

Remember, functionality is just as important as design. A large part of website maintenance involves updates to plugins, themes, and core CMS files. If you are not tech-savvy be sure to speak with your web developer before installing any updates.

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Our web designers love building websites with WordPress, and we totally get it! WordPress has created an active community of website savvy designers and developers all working together. The result has been websites that our clients can easily update themselves, and that customers can easily navigate no matter what device they are using.

RGB’s Top 7 Reasons to seriously consider building your new website with WordPress

WordPress Websites feature responsive design

Websites created with WordPress are built to perform on every device. A responsive website is one that looks good on desktops, laptops, and tablets. Think you need a native mobile web app? Think again. Responsive web design means your site even looks good on smartphones!

As increasingly more people access the internet using their smartphones, WordPress websites present your full website to them, not just some truncated version of your site.
WordPress websites save your business from building costly web apps, and let your visitors see your full site on their phone!
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A new website build is an exciting first step in a long-term plan to grow your brand and extend your website’s reach.
Here are a few reasons why maintaining your website is important:

• Updating plugins and other site updates help to keep your site secure
• It is important to reward returning visitors with new content
• It helps to extend the life of your website’s functionality Read More »

Today’s current open-source content management systems have increased a website’s lifespan. Sites with the ability to update plugins and themes result in a website that can adapt to upgrades in internet browsers as well as platform changes. In fact, if your website was built in 2010, or even before, it may still be online today. The question is: should it be?

Is your website secure?

Developer updates now decrease the likelihood that your site will stop functioning, which is great. However, the longer core files, plugins or themes exist in the world the more time a hacker has to discover and exploit weaknesses. The newest website themes are built with the knowledge of the latest security issues. As web designers, when we choose a theme for your new website, we make it a point to never purchase themes that have not been updated in over 6 months.

Is your website ready for a redesign?

Let’s imagine you are the owner of that website that’s lasted 6 years. Your website made it through compatibility issues with the new platforms of iPad, iPhone, androids, it even survived the exodus from flash. While your website is still up, it barely resembles your original design. The aspect of your website that suffers the most from the need for updates is always design. Read More »