Your logo is the most important visual for your brand!
And YES! It should change slightly from year to year. Starting with a good logo that will display well on a website or a yellow pages ad is the first step to initiating a brand.
Should your logo be exactly the same on every type of medium? We don’t think so. A good case study is Burger King or Pepsi. Do some research online and look at their logo in 1985 up to now. You will see dramatic changes in the logo. In addition you will see branding spin offs for specific products within the main brand. Even colors change like “Pepsi Lime”
Logo Design, while essential to your business, does not have to cost a lot. There are great resources today. What is important is that you have the support of educated designers. Contact us today to get started on your logo.
