Zen Jordan is a licensed esthetician, certified fitness trainer/nutrition coach and Pure Haven consultant. Her goal is to help people improve their personal wellness through skincare and beauty, nutrition, and fitness coaching.
For her logo, Zen wanted something that reflected her brand (and her name!) in that it needed to be calming and balanced. We went with an infinity symbol, as we felt it was a perfection representation of boundlessness and symmetry. We chose a pastel, muted color palette and font to further convey a “Zen” image.