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R&R Outdoors Inc. (also known as All Weather Billiards and Games) is a Naples, Florida company established in 1998. The sans serif and serif fonts selected are modern and legible from a distance, with the serif ampersand being the deciding factor for the final choice. The blue colors used in the main logo are very similar to the company’s best selling pool table fabric colors and the red divider line adds a patriotic tone to the overall design. The sun icon that holds the double “R” references the company’s tagline, “Life Is Better Played Outside”, and is available in seven colors and two styles.