What does the Google Ads brand change mean for Google AdWords?

What does the Google Ads brand change mean for Google AdWords?

The most recent update in the ever-changing world of Google’s pay-per-click advertising is a branding revamp that sees the name Google AdWords make the switch to Google Ads. The big question is, what does this mean for your current AdWords campaign?

Why the change to Google Ads?

These updates to Google AdWords as well as Marketing are new efforts by Google to make it easier for businesses to build on cross-platform advertising and analytics.

Here’s the good news

This new branding change will not have any affect on your current AdWords campaigns. If you’re an existing client with RGB you will only notice a change in the terminology we use when discussing your account.

There is one change, however

The Google Ads rebranding efforts did see a change in URLS:

Don’t worry, theif you’re used to typing in the current URLs, they will redirect to these new pages.

Additional Simplifications

Along with a switch from Google AdWords to Google Ads, two additional brand changes are happening:

  • The Google Analytics 360 Suite and DoubleClick advertiser products will both be found under the Google Marketing Platform.
  • DoubleClick for Publishers and DoubleClick Ad Exchange will now be under the Google Ad Manager brand.

Google Marketing Platform

Use the Google Marketing Platform for marketing that helps you effectively target customers with respect to their privacy settings.

Google Ad Manager

The Google Ad Manager is a tool that helps businesses of all sizes reach their target audience.

Ready to discover what Google Ads can do for your business online?

If you are new to the Google Ad game and are interested learning more about how ads can help your business reach a larger, targeted audience, we invite you to contact us today. We are Google Partners who specialize in Search ads with a commitment to the online growth of small, medium, and large businesses types since 2001.