The worst possible thing that could happen on a Friday afternoon is heading over to your website just to discover that it is down. One of the most common reasons a website can be unreachable is domain name registration expiration.
What’s the difference between domain name registration and web hosting?
Domain name registration is for your domain name only. Web hosting is for the website that lives at that domain. It’s kind of like the title/registration for your vehicle. Just because you keep your registration up to date, doesn’t mean your vehicle is running well.
What happens if my domain name registration expires?
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On the web where transparency is everything, take a look at your website and ask yourself the following questions:
- Does my website clearly reflect my company services and capabilities?
- Does my website include my business credentials, licenses, awards?
- Does my website convey myself, staff or team members accurately with current photos?
These are easy questions to ask yourself and identify the answer. Remember, once the search engines find you and a visitor clicks on your website link, it’s your time to shine. It’s your moment one to one. Talk to your web designer about this and see if they can help you with any updates to your website.
Hope this was helpful.