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How to and Why make your website "About Us"effective

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A most important page of any business website is consistently the "About Us" page. A section, based on our history recordings (credit to Google Analytics), is typically in the top 5 of the most frequently visited pages of a website. Depending on your business, and the clientele you want to attract, the information you make public to your visitors can make the difference in the conversion of that visitor to a contact or new customer.

Tips to create a unique and interesting company About Us Page. Visitors are seeking more information about your company

  • Show yourself. Don't be afraid to represent you or your business in it's true light. Pictures of team leaders, staff, etc. are good ways to begin to build your online relationship.
  • Display reference or customer testimonials. If you are a new business in town list past references or your personal references of your good character.
  • If you are an established local business keep your brand and display your past projects and capabilities.
  • Post a current newsletter or public note to your visitors. Let them know what you believe is important about your product or service.
  • Consider a quick quote or contact form be available.
  • Link to your favorite organizations or community support.
  • Have fun with your page. Post trivia or tips your new visitors and your customers will enjoy.

 Take some time and review your current website. Does it best represent you, your business, product or company capabilities? If not, make a short list of what you think will improve this important page and take with your local web design company.


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