The approach to properly analyzing website traffic statistics requires a focus on the niche numbers!. Even the big numbers can be broken down into identified niche users. This is very important to pay attention to because it allows you to tap many smaller groups of leads/customers that are easier to attain and that add up over a quick period of time! It can clearly help you find pockets of untapped markets and customers.
When speaking to your web marketing team ask them their process of evaluating website visitor traffic statistics. It' should not be a one way discussion. A good team will discuss and make recommendation based on those analysis which you can put into place and test! You may find a surprise or two in a market you think you know! Start paying attention to your visitor traffic reports and Good Luck!
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